Milk, a source of imagination

This campaign is designed to capture children’s imagination by transporting them to fantastical worlds where anything is possible. The central theme, “Imagination,” explores an invented world filled with magic and legends, a space where reality mixes with dreams. Each poster immerses young viewers in a unique universe, where milk is much more than just a drink. It becomes a key element, a source of power or magic, creatively and meaningfully integrated into the heart of each concept. Milk could be presented in a traditional way in a glass or reimagined in a more original form, depending on what best serves the visual universe and highlights its nourishing and wonderful properties. The goal is to make milk an integral part of these imaginary worlds, awakening both children’s interest and their appetite for adventure.