FREY

I created the visual identity for "Frey," a fictional company inspired by my last name, Foisy, and its Norman heritage. Frey, inspired by the Norse god Freyr, specializes in crafting high-quality knives for professional chefs, combining strength, precision, and artisanal expertise. The brand's visual identity reflects the raw and refined aesthetics of Nordic and Viking traditions, aiming to embody power and sophistication for a discerning clientele.